Nicolas Roope
I work with founders and leadership teams at moments when the old answers stop working.For 30 years I've built and run agencies, products and brands at the intersection of technology, culture and business. I've helped launch digital-first businesses, reinvent categories, build new products and navigate periods of technological change.What I bring now is the perspective that comes from having seen these shifts from many different angles. I look for the assumption that's gone unquestioned, the problem hiding behind the obvious one and the opportunity that hasn't yet been articulated.Sometimes that means sharpening a strategy. Sometimes rethinking a product, proposition or category. Sometimes simply asking a question that nobody else in the room is asking.The aim isn't to generate more ideas.It's to find the idea, insight or change in direction that actually matters.Links below to current projects.